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Why we are the only Google Ads agency in Hamburg you need

AdWords optimization & management in Hamburg

What is "Google Ads" (formerly AdWords) and why do you need it?

In 2021, search engines were the most important online source for product searches worldwide. According to a survey, 40 percent of online shoppers said they search for products through this channel*. Amazon ranks second, with 38 percent of respondents using it for this purpose.

Google Ads works on a pay-per-click basis, allowing companies to showcase their products and services to those who actively search for them. With the right Google Ads agency in Hamburg or elsewhere, you can create a campaign strategy that delivers cost-effective results.

Skillful strategic use of keyword selection and targeting allows you to show your ads to potential customers exactly when they are ready to research or buy. We accomplish this time and time again by working closely with our clients to create powerful, results-driven campaigns that deliver quality leads and conversions, not just clicks!

We have managed Google Ads campaigns for Jaguar/Land Rover,, World First, Hyundai, LUXAFLEX and many more in Hamburg and Sydney.

If you haven’t yet dealt with Google Ads or AdWords optimization or management, you may be reassured to know that we are Google partners. To learn exactly what this means, visit our Google Parter Agency page.

PPC campaigns

Google PPC is a valuable tool because you only pay when your potential customers click on your ad based on keywords and locations. This targeted advertising is very effective when done correctly. However, PPC is not a magic bullet – you need a PPC specialist who truly understands the technical aspects of Google Ads, the complexities of search, and how to maximize returns. In our PPC management agency, Pay Per Click advertising is one of the most important services we offer. Let us help you transform your marketing. We will advise you on what you need to do to implement a profitable PPC campaign. With the experience of our consultants, you will see great results. Look no further for a PPC agency in Hamburg, contact us today!

Partner with tikitaka Media and Google to manage your PPC

The ad tech we use at tikitaka Media continuously improves PPC campaign results and ensures you get the best possible results from your Google Adwords campaigns.

Get the results that matter to you

Increase website visits

You get relevant traffic to your website from people searching for your services or products.

Receive more calls

Increase the number of customer calls by associating the call you receive with a keyword. This valuable data allows you to bid higher on keywords that deliver calls, as opposed to those that only deliver clicks.

Increase website leads and sales

Achieve more online conversions, including form submissions and web store checkout purchases.

Measure your success

With our advanced technology, you can track your total return on investment.

tikitaka Media is one of the most powerful agencies of Google

PPC Agency Hamburg

We are unlike any other PPC agency, and that’s the best part! We are a performance agency. We use great ad tech. We are known as one of the best Google Adwords agencies in Hamburg, and if you are thinking about investing money in your digital marketing, you should definitely talk to us.

OK – you manage your PPC in Hamburg yourself or hire an agency. You think it works – but are you really sure? How do you know it’s set up correctly? How do you know you’re not wasting your budget on irrelevant or expensive keywords? It’s a minefield – our experts know the score.

tikitaka - The Hamburg PPC Agency

Your PPC consultants

Whether you’ve created a campaign yourself or have someone manage it, you’ll get all the answers you need.
Whether you manage your PPC yourself or hire a Google Ads agency. You think it works – but are you really sure? How do you know it’s set up correctly? How do you know you’re not wasting your budget on irrelevant or expensive keywords? It’s a minefield – we understand that, which is why we offer a free Google Adwords audit by a Hamburg Google Ads agency.

Pay Per Click (PPC) success and AdWords management

Secure access to a Google Partner PPC Agency in Hamburg

You’ve heard about the others – now try the best. tikitaka Media is a fast growing Google Partner Agency – based in our HQ in Hamburg, we use technology to track and optimize our clients’ PPC campaigns. You’ll be amazed at the transparency and easy-to-see results our PPC campaigns deliver. Don’t waste any more time with campaigns that eat up your budget – contact us today for a consultation.

Some of our features

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Machine learning

Using software that relies on artificial intelligence to reduce the time it takes to mine and analyze data provides valuable and actionable information that our professionals can use.

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First class target tracking

We invest significant resources to capture high-value actions, which means that all marketing channels are measurable and controllable.

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Best Practice Optimization

Using the latest insights increases leads and reduces costs. Simple, right?

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Strategic approach

We are completely focused on the goals of our customers. This means that all activities and campaign structures correspond to real marketing goals.

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Fearless experimentation

There is no set-and-forget approach. We are constantly testing ad copy, keywords, landing pages, and bidding models to get the most out of every marketing budget.

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Data-Driven PPC

By leveraging deep information from multiple data sources, we deliver better campaign performance.

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ROI-based reporting

Sophisticated analytics that provide visibility into advertising campaigns that add real value to the bottom line.

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Google Shopping

Perfecting your feed requires more than just accurate information, campaign setup, and bid amounts. We can help you with that.

tikitaka is a certified Google Partner

Google's AdWords experts

Being a Google partner is a sign of authority. It gives you peace of mind knowing that you are working with our teams who have exceptional expertise in Google Ads. The accreditation demonstrates that we are meeting higher Google ad spend requirements, meeting our clients’ revenue growth goals, and maintaining and expanding our client base.

We set the campaign goals – and evaluate your account based on how effective it really is. We can also suggest improvements and make recommendations on budget and keywords. The key to a successful PPC campaign in Hamburg consists of many factors – website speed, security, relevance and click-through rate (CTR). We won’t dazzle you with science – but will give you common-sense advice on how to achieve a campaign that outperforms your competitors and maximizes your budget.

Display advertising and remarketing

Google PPC offers so much!

As a digital marketing agency, we can help you with more than just Google ads that aren’t just in the top 4 spots and the bottom 3 spots of the SERPS (Search Engine Results Page). You can use the Google Display Network (GDN) and reach customers across the Google platform – so your ads can be displayed on specific websites, in Gmail, and for specific searches. You can use banner ads and text ads – we are experts in these forms of online advertising.

Other advertising channels

Bing Ads, Facebook, Twitter and YouTube

As a Google partner, we place the majority of search ads on Google. However, there are great opportunities to use other channels – if your target audience is in Hamburg, you should be there. Bing campaigns can be very effective for the 50+ target group – and we can talk about the success stories we have for the other channels. We are also one of the best rated SEO agencies in Hamburg. You should definitely consider including these channels in your PPC strategy.

Paid Search (PPC)

Make your PPC budget work harder in 2021.

Frequently asked

Google AdWords has now been renamed Google Ads – it allows businesses to reach people when they search on Google and/or actively engage with a product or service.

The simplest form of ads appears at the top of Google’s search results. For example, if you search for “Google AdWords Management Hamburg”, you will probably see Google ads in the first 4 positions with a small “Ads” logo next to the listing. These ads were written to appear to searchers when that specific phrase or “keyword” is typed into the Google search bar. Advertisers only pay for these ads when someone actually clicks on them – which is why this form of advertising is also known as “pay-per-click” (PPC) advertising.

The order or “rank” in which these ads appear is determined by the “Ad Auction”. This auction is influenced by several factors and calculated for each individual search. These can be narrowed down as follows:

A) The price you are willing to pay per click; and

B) How relevant your ad and website are to the search term you are looking for.

Other factors such as the page load speed and the frequency with which your ad was previously clicked also influence this calculation.

Ads can come in many variations – some can be several lines long, include phone numbers, an address, prices, special offers, and even pictures of the specific products. These variations are determined by a number of ad extensions and ad types that advertisers can use to attract the attention of searchers.

When an agency like tikitaka manages your Google ad campaign, there are two separate costs to consider:

Media costs

Also known as your click budget, this is the media cost that Google charges you every time your ad is clicked. As an advertiser, you determine the amount you want to spend on Google. There are tools that allow an advertiser to calculate the average cost per click (CPC) for the keywords they want to target and how much search volume there is for those keywords in the targeted locations in a given month.

Using this information, advertisers can determine how much media spend they would need to reach all or part of their target audience. For example, if the search term “Google AdWords Management Hamburg” costs an average of €10.00 per click and there are 100 searches per month in Hamburg, then the advertiser could spend up to €1,000 per month to reach these searches. The figures given are averages and would also require additional testing and verification to ensure that the desired range is achieved.

Management costs

The costs associated with a Google AdWords agency or partner managing an advertiser’s Google AdWords activity can vary widely. The size of the agency – whether it is a one-man-band agency or an international agency – may impact the overhead and costs associated with management, but may not reflect the quality and communication required for effective account management.

The true success of a Google AdWords campaign is the return on investment achieved. With Google Ads, this is often easy to calculate because media spend is tied to specific clicks and conversions.

There are few different ways that Hamburg digital agencies charge advertisers for managing their Google AdWords campaigns:

A) Graduated structure

B) Share of media expenditure

The main goal of tikitaka is to go beyond generating arbitrary clicks and website traffic and create an actual return on investment for our clients. At tikitaka, we work with a tiered structure that allows for a variety of solutions and options without tying advertisers to excessive media spend.

Ultimately, Google provided a product that allows businesses to run their own Google AdWords accounts. It may not be easy or practical to have your own advertising account, but it is possible. This means that many companies offering Google AdWords management are not the most qualified to manage an advertiser’s marketing investment.

An analogy would be if accountants did not need mandatory accreditation to operate, but could acquire qualifications as an option. Would you trust your money to someone without qualifications?

As a Google partner, tikitaka must maintain certifications and qualifications that are updated annually. In addition, Google is constantly supporting and auditing our Google Ads accounts to ensure best practices are being followed.

In addition, Google partners get access to Google’s German support as well as frequent training and early access to beta features, giving their advertisers an edge over their competitors.

Google uses various methods to prevent fraudulent ad clicks, including modifying search results for users based on their past search history and behavior. Even with these preventative measures, it is easy for a malicious user to bypass these barriers, which can cost advertisers significantly in fraudulent clicks.

To prevent fraudulent clicks from affecting your bottom line, tikitaka also uses third-party software that allows us to personalize protection for each of our customers’ accounts. With this software, we can prevent users from seeing ads based on their behavior and location. Since implementing this software, we have proven savings of tens of thousands of wasted clicks per year.

Google AdWords and Google AdWords Express are the former names for the new, improved Google Ads.

Google Ads works by displaying your ad when people search online for the products and services you offer. Using smart technology, Google Ads helps put your ads in front of potential customers at the exact moment they are ready to take action.

  1. You start by choosing your goal, such as driving more traffic to your website or getting more calls for your business.
  2. Next, select the geographical area where you want your ad to be placed. This can be a small radius around your company or a much larger one, such as cities, counties or entire countries.
  3. Finally, you design your ad and set your monthly budget.

Once your ad is approved, it can be displayed when users in your target area search for a product or service like yours. You only pay when users respond to your ad, i.e. click on your ad or call your company.

  • Search network campaigns – usually in text form, these ads can appear on Google search results pages when someone searches for a product or service similar to yours
  • Display network campaigns – usually in the form of images. These ads appear on websites or apps that your customers visit.
  • Video campaigns – usually 6- or 15-second videos, these ads are displayed right before or during YouTube content

CPC (Cost Per Click) or PPC (Pay Per Click) means that you only pay for an ad when someone clicks on it.

Other advertising models are:

  • Cost Per Impression, where you pay based on how many times your ad has been shown (not clicked on)
  • Cost Per Engagement: You pay when a user performs a predefined engagement (e.g. watches your video ad).

When we hear this opinion about AdWords, it’s usually because people are either running the campaigns themselves without the proper knowledge or have had a bad experience with an agency that ripped off clients with hard sells to sell them cheap.

Launching an AdWords campaign without knowing how to use the platform can be a recipe for burning money quickly.In the first campaign we ran for a client, we saved nearly 50% of his ad spend within minutes because ads were being served for completely inappropriate keywords. For another client who was running their campaigns with a general Google hotline, we were able to cut the cost per click in half from €2 to €1, meaning they were previously spending twice as much as they needed to. It’s also not uncommon for us to take an internally managed AdWords account and increase the average click-through rate from 1-2% to over 10% (and sometimes even higher) and get results that are many times the ad spend.

These are all good metrics, but we also take care of your conversion tracking so you can track monetary values, which is the ultimate metric

Setting up an AdWords campaign is quite complicated, if done well, and requires a good knowledge of the platform. It’s not just about clicking a few buttons. Setting up a new campaign includes the following items, among others:

  • Understanding your advertising goals
  • Understanding of your products and their profitability
  • Decide which campaign types are most suitable
  • Keyword research
  • Create the right campaign structure to reduce costs
  • Your campaign ideas may result in multiple AdWords campaigns being created to increase effectiveness
  • Creation of numerous “ad extensions” to make your ads more attractive
  • Writing texts for many different advertisements
    (It’s not uncommon for a “simple” campaign to have 100 ad variations, if done well.)
  • Create or provide input for multiple different banner ads (if you are using display ads).
  • Set up conversion tracking in Google Analytics
    (this can be simple, but also very time consuming).
  • Minor changes to your website to enable conversion tracking

…and much more.

It’s time consuming, but ultimately it means your money keeps flowing and you get better results. Well set up campaigns will definitely save you money, and potentially a lot of money.

To get started with Google Ads, click here to sign up. The guided Google Ads setup will take you through the creation of your first ad in just a few steps. If you need help signing up, Google Ads experts are available to set up your new account and even help you create your first campaign – at no additional cost.

Paid Search (PPC)

Make your PPC budget work harder in 2022.

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