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Google December 2020 Core Update


Philipp Enders

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Google announced its third wide-ranging core algorithm update for 2020 via Twitter on December 3.

Considering the significant gap between this update and the May 2020 Core Update, many search engine specialists have identified signals that lead them to believe that this update will be quite influential for the SEO industry.

What does this update include?

After the mixed reviews of the January 2020 Core update, there is speculation that this update will give many websites a much-needed boost.

Search Engine Land has already noticed fluctuations in the rankings of certain industries, including healthcare, real estate, travel and finance. There are significant shifts in page rank that are directly related to content quality and relevance. As with all core updates, the changes are released gradually over a variety of areas, which means that the true effect may not be visible for some time.

How are you or marketers preparing for the update?

Promoting relevant and high-quality content is a key goal of Google’s search platform. This update re-evaluates the criteria used in previous updates and their impact on the overall ranking in search results.

It is highly recommended that marketers keep up to date with algorithm improvements and changes to ensure their website content continues to appear in search results.

By keeping a close eye on website analytics, you can keep an eye on any potential impact of this update and make timely improvements to recoup any losses. We encourage you to contact your digital marketing agency to discuss any concerns or questions you may have regarding this update.

What to do if the update affects your website?

If your website is experiencing a change in traffic or SERP rank, it is best to review your website content.

Google outlined a list of criteria and guidelines in its Core Updates article. The article includes key elements for SEOs to consider, including quality of content, level of expertise, quality of copy, and uniqueness of content.

Creating online content with a high level of expertise, credibility, and authority improves search rankings and provides relevant and valuable information for your readers.

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