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Philipp Enders

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Our 6 (+1) most effective backlink strategies

Backlinks are inbound links that point to your website from other websites. Read the post“Value of Backlinks” to learn even more about this topic.

In order to rank high in a search engine for highly competitive keywords, you need high-quality and topic-related backlinks. However, those who make mistakes in link building will be penalized by Google and lose visibility. You get support in this area from us, tikitaka, the SEO experts Hamburg. Learn more about the most effective backlink building strategies now.

1. write divisible content

Creating content is the main strategy for generating backlinks. The problem is that 90 percent of websites have no traffic [1]. But if content doesn’t get traffic, no one will link to it. For this reason, 75 percent of marketers say they create content specifically to generate backlinks. According to Irina Nica, Senior Product Awareness Marketing Manager and Backlink Expert at HubSpot, the three best types of content to gain backlinks [2] are:

  • Stories supported by data
  • Expert interviews and thought leadership
  • ultimate guide for niche topics
Creating high-quality content takes time. Keep at it, produce content worth reading and build relationships with bloggers, journalists and experts – then the efforts will definitely pay off. tikitaka, the SEO experts Hamburg, are your contact when it comes to backlinks and general link marketing according to Google standards. We will be happy to show you how offpage optimization can help you rank better on Google & Co. in the long term.

2. let defective backlinks build up

This is a popular strategy to outperform competitors and follow in their footsteps. It’s not for nothing that 53 percent of marketers use this tactic. The idea is to find links in your area that are no longer valid and create replacement content. Then replace these obsolete resources. They look for links to erroneous content on competitors’ websites. To do this, you can use tools to check for broken links, such as those provided by Sistrix. Once you find a broken link, pass the URL through a backlink checker tool. Sistrix also has a backlink checking tool. The Backlink Checker displays all web pages that link to broken resources. Then write an article to replace the content of the original link. Lastly, contact all the websites that reference the link and provide the replacement content.

Another method is to research websites where backlinks are not working properly. This may include your own website’s backlinks as well as competitors’ links. If you find such broken links with tools like SEMrush, you can contact the corresponding administrator or site owner. If it is a broken backlink from your own website, you should ask for correction. On the other hand, if you find that a link to a competitor no longer works, you can provide the administrator with a link to your related content as a replacement.

We form long-term partnerships.

Over 90% of tikitaka customers continue their partnership with us in year 2 of their campaign.

3. write guest posts

Guest posts are a very popular backlink strategy. In fact, 75 percent of SEO experts use guest posts to build backlinks. The special thing about guest posts is that they not only help build backlinks, but also shape the image as a trusted authority on niche topics. This gives you the opportunity to reach new audiences and show them the value of your brand. Not only that, but since content creation can be time-consuming, it’s usually easier to convince a website to include your backlinks. Especially if you provide content for free. For guest posts, there is usually an author box. This is a great way to link to your website. Guest posts are helpful for both sides: you get backlinks, can position yourself as an expert in your field and your partner gets fresh content for his blog.

4. build backlinks with brand mentions

If you search for brand mentions on the internet, you can find all the unlinked brand mentions and follow them to get backlinks. This is a common strategy – nearly half of marketers chase brand mentions to gain backlinks. Tools like Buzzsumo and Ahrefs Content Explorer let you search brand names and find mentions from third-party sources. If you are looking for a free tool for this work, you should try Google Alerts. This helps you keep track of daily posts and understand who mentions certain keywords like your brand name. You can contact these sites directly and ask if they would like to link to your site.

5. link exchange

28 percent of SEO experts exchange links to strengthen their backlink strategy. This strategy is relatively simple: you create a list of complementary websites that are similar to your audience but do not compete with you. Let’s say you have a software company that provides assessments. You may find sites that focus on your consulting field and do not compete directly with you through complementary services. Or you can share links with other software or SaaS companies that are different from yours. They write to you directly and ask you to link to your content. In return, you offer backlinks on your site.

6. influencer contact

Influencers can help you build backlinks and reach new audiences. Not only that, influencers also serve as social proof by recommending your product to their followers. That’s why 40 percent of marketers use influencer outreach as a strategy. In doing so, you don’t need prominent influencers to support your backlink strategy. In fact, influencers with fewer followers tend to have the highest participation rates.

+1. Backlink marketplaces

Many clients often approach us about this type of link building. Portals like offer an easy way to get backlinks in different formats. The format contains links to content, forums, press releases or advertisements. However, this backlink strategy can be difficult because buying backlinks is a kind of “deception” for Google due to the system. Therefore, combating this form of link generation has been a top priority for search engine operators for many years. The website operator’s policy clearly indicates that buying links is against the rules. However, as long as this strategy is rarely used and the link target has high authority (through high domain authority, domain rating, visibility index), it is possible to gain visibility quickly. Our opinion as SEO experts is not to use this tactic.

More backlinks? With tikitaka, your SEO consultant in Hamburg!

The high-quality backlinks of your website are an important ranking factor. However, link building takes time. Keep at it, produce quality content and build relationships – that’s when backlinks pay off. We are your contact when it comes to backlinks and link marketing according to Google standards. We give you suggestions and show you how to rank better on Google & Co. in the long run with offpage optimization. In doing so, we have developed strategies to build, collect and generate quality backlinks. This is how we increase your visibility through targeted off-page optimization.




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