Although important, brand terms were not enough when it came to search volume. That’s why we also initially focused on long-lived, non-branded terms that were still geographically relevant, for example ‘Rollos Hamburg’. Implementing a combined campaign structure that made the most of brand names as well as generic, local and offer-based keywords was key to success here .Also important: taking into account seasonal variables and working really closely with franchisees to ensure consistency of offers and accuracy of the landing page.
Understanding the importance of local search for this franchise operation was paramount and another big factor for tikitaka in unlocking the performance marketing potential of Luxaflex®.
Because we really paid attention to detail when it came to the geographic location of potential clients and franchisees, we were able to achieve some fantastic results for this client.
- Conversion rate +2.2%
- Conversion value +527%
- Conversions +3191%
- Cost per conversion -93%