Content marketing is a multifaceted discipline. At a minimum, it includes strategy, content creation, campaigning and data analysis. Of course, it is also possible to commission only individual areas.
The costs for this depend on the application. A strategy for a startup with one product may be developed within a few days; for larger brands with many products, target groups, and stakeholders, the process may be more complex.
Content creation, campaigning and data analysis are also dependent on effort.
The most important rule of thumb: content marketing always costs money. Bad content marketing costs a lot of money.
Have the goals in mind and choose a partner who shares that view and aligns their actions and efforts with your ROI in mind.
Honestly, almost every company already relies on content marketing principles by sending content about products and services to their customers in a certain way.
The question with very good content marketing is whether the real needs of the target groups are in view and whether the activities can generate or secure sales in the short, medium and long term.
As you can see, content marketing is ubiquitous and an enduring task of any successful business today.
In a content marketing strategy, we work with our clients to define the key framework for implementation, such as goals, target groups, customer journey, channels, and analytics infrastructure and processes.
As a rule, strategy development should be iterative. Once a strategy has been established, it should be checked again and again to ensure that it is correct. In which cycles depends on the markets and the behavior of your target groups.
Smart performance measurement distinguishes simple content marketing from very successful content marketing. First, you need to know what your marketing goals are and what KPIs represent success or failure. The biggest mistake marketers make when measuring success is using the wrong metrics.
Once you’ve identified the right metrics, it’s on to attribution. How do you know that blog posts generate leads or what traffic from social media campaigns leads to conversions?
Especially in multi-channel campaigns, you need to be able to identify which content adds value to your marketing efforts and which platforms users are using as they move through the customer journey.
At tikitaka, we have many years of experience in selecting the right KPIs and metrics, building a powerful and appropriate analytics infrastructure, and making content success measurable.