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Remarketing (via Google Ads or Google Display Network, for example) means showing advertising to people who have already visited your website, with the aim of pushing them further down the conversion funnel towards a purchase. Remarketing in Social Media (as well as LinkedIn), enables you to communicate with audiences who have interated with your social content or advertising. Sounds complex, right? That’s where we come in! Our Google Ads remarketing, Social Media remarketing and B2B remarketng (LinkedIn) experts can get you set up in no time. Talk to us today!

Bang for your buck!

The more often someone sees your brand, the more likely he or she is to remember you and choose you. Remarketing keeps your business present so that potential customers see your business at the exact moment they are ready to convert. This means a higher return on investment for your marketing Euro.

All of our strategies are based on a data-driven understanding of your business, distribution channels, market conditions and the competitive landscape. We use a comprehensive mix of customer insight, business intelligence (BI), and quantitative analytical tools to develop a clear picture before we get started.

There's no i in team!

We work with you as an extension of your current team to get to know your business and target consumer intimately. At tikitaka, we offer remarketing services on the Google Ads, Google Display Network, Facebook, Instagram and LinkedIn.

Value, always

We leverage a suite of leading artificial intelligence (AI)-powered optimization tools to complement the strategic and creative talents of our specialists. We strategise, refine and iterate the remarketing process to deliver exceptional campaign performance for all of our clients.

Our customers

A selection of our performance marketing clients


Google Shopping & Remarketing

Through Google Shopping, Search & Remarketing, we were able to increase YOY annual sales & average order value, with the same budget and some obstacles.

Google Shopping und Remarketing-Strategien


Compared to the previous year, we were able to increase the average order value by 33%.



Compared to the previous year, we were able to increase sales through Google Ads by 27% - with the same budget input



Increase in clicks (YOY) through Google Ads - with the same budget


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Strategic approach

No more putting on and forgetting. From the beginning, we communicate with you to understand your goals and align our activities and campaigns to achieve those goals.

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Ad formats

Square, skyscraper, stretched or compressed. No matter what your preferences or requirements, we are flexible and can create ads tailored to your creative needs.

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Best Practice Optimization

By using superior techniques and the latest knowledge, we increase the number of interested parties and reduce costs.

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Platform Independent

We are not tied to individual platforms or networks. Our goal is to get the results you want, not to appease specific vendors.

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Custom segmentation

Have you ever been shown ads for a product you've already bought?That's lazy remarketing.We segment your audience and customers so that only the most relevant users receive relevant display ads.

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Fearless experimentation

Our team continuously tests ad copy, keywords, landing pages, and bidding models to optimize each marketing budget.

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Dynamic remarketing

It is not enough to show generic ads for your individual products. Do you have an e-commerce website? Chances are, we can create compelling and targeted ads for the very products and services that site visitors have previously viewed.

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Machine learning

Using AI-led software to reduce the time it takes to analyze and dissect data provides valuable and actionable information that our professionals can use.

At tikitaka, we set realistic customer expectations upfront, and our remarketing approach leads to sustainable and desirable growth. Together, we help our customers dominate online.

Industries for which we
Provide services

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Retail and e-commerce

We understand what makes an e-commerce strategy truly effective.

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Financial industry

We know you like numbers. In a competitive market, we create optimized campaigns that meet critical business metrics.

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It's important to understand where your customers spend their time and spend their money online. Our tailored approach means your beauty brand appears when you need it most.

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Legal industry

The care and ethics with which you run your business should be incorporated into your online strategy. Our team understands both.

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Real Estate

Real estate is not the only industry that is all about location, location, location. Being found when it matters most.

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tikitaka was and is involved in the digital marketing of this market, which has evolved from niche to mainstream.

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Medical industry

The medical industry has many nuances when it comes to privacy and confidentiality. tikitaka has experience in mastering these successfully.

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Their needs are constantly changing. Our team is experienced in developing strategies that adapt and evolve with you.

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Working with brands like MATE Bike means we understand the digital marketing needs of great startups.

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Automotive industry

tikitaka is your team of digital marketing experts for the automotive industry.

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We specialize in putting education providers in the spotlight so they attract the right students and learners.

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We support large associations in a professional and straightforward manner, such as one of the largest insurance associations in Germany.

Frequently asked

Remarketing, also known as retargeting, is a very common and popular form of digital marketing in which marketers serve ads to users who have visited their website or a specific web page and may or may not have taken a specific action. It’s an effective way to target people who have already shown some interest in your company or brand.

Since you are targeting previous visitors or existing customers, this is called “re-marketing.” Think of it as a second chance to convert, sell or retain customers with online ads or campaigns. You can remarket in different ways and with different ad platforms, such as Instagram, Google, or Facebook ads.

However you use it, remarketing is an absolute must in any marketer’s playbook.

How does remarketing work?

It’s not hard to set up a retargeting campaign for your website. When you create a campaign with a particular ad network, the network provides you with a small piece of code (called a pixel tag) that you can add to your website. Each time a new user visits your website, the code drops an anonymous browser cookie and the user is added to your retargeting list. When the same user visits another website that hosts display ads or native ads from your ad network provider, the system serves your ad to that particular user. This will happen as long as you have an active campaign running.

What are remarketing pixel tags?

Pixel tags are small pieces of code on a web page that allow websites to place cookies. Each visitor has a unique but anonymous ID so that their website activity can be tracked by the cookies they leave behind. In remarketing, the ad server can access the visitor’s ID and store it in the appropriate remarketing lists.

Pro tip: Every time you work with a new ad network, the first thing you should do is add its pixels and start populating audience lists.

  • Capitalize on lost website traffic
  • Target people who have already visited your website and shown interest in your offer
  • Find and reach target groups that are more likely to convert
  • Stay “top of mind” by strategically showing your ads to an interested audience
  • Affordable marketing tactics available on a range of platforms and channels
  • Suitable for any industry and vertical

Your website may be attracting a lot of traffic, but the fact is that the average conversion rate for first-time visitors is low. According to research on e-commerce websites, the conversion rate is only 1.6 percent. What does it mean? You get the traffic, but not the sales. Remarketing is your best option to capitalize on all that lost traffic.

Targeting people who have already shown interest in your business is one of the most effective ways to remind them to come back to your website. Retargeting can be used in all sectors and industries, although it is obviously an important tactic in e-commerce.

Pro tip: Use retargeting ads to offer special deals that weren’t available when the customer first visited your site, such as a discount coupon, “buy one – get one for free,” or other offer to entice the customer.

When is remarketing necessary? That’s a great question – and a tricky one. Some marketers use “always-on” tactics, meaning they constantly run a remarketing campaign for all users who visit their site but don’t convert (i.e., don’t make a purchase, fill out a form, or download an asset).

However, many marketers are opting for a more advanced and personalized approach to remarketing. You can target your remarketing campaigns according to predefined criteria. For example, you can run remarketing campaigns only for visitors who land on specific pages, such as a specific product page, or only for users who visit your site at a specific time of day or year (e.g., during a specific sales period). It depends on your overall strategy and what you plan to do at any given time.

Pro tip: When it comes to remarketing, it’s really important to avoid “overkill.” You don’t want to risk alienating potential customers by showing them too many ads. Set an upper limit on how many ads can be seen by each user – no more than two to three per day.

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