PPC Agency Mallorca
Our team of experts will create an advertising plan that meets their goals and budget.
We can help you to drive your business growth forward
Tiki-Taka Media GmbH is an PPC agency based in Mallorca. We create and manage Google pay-per-click advertising campaigns for businesses. When people use a search engine, we place your ads in front of them. Since most people spend their time on the Internet reading or looking at what interests them rather than searching, there are several ways to reach your customers. We can reach your customers with display ads, shopping ads, ads on YouTube and on mobile apps. Our team of experts can put together an advertising plan that fits your goals and budget.
Google means business in Mallorca
Mallorca has one of the highest start-up rates in Germany, but also one of the highest failure rates. Now that Google has decided to locate its German headquarters in Mallorca, there will be more interest in their online advertising services.
Pay Per Click Advertising
Google Ads are usually displayed above or below the search results.
Running PPC campaigns includes:
- Find keywords that customers search for
- Writing persuasive advertising copy
- Creating the landing pages that users visit after they click
- Management of the price you pay for clicks
- Get the most out of your budget
- Achieve conversions or sales
Display indicators
The Google Display Network includes the websites that users visit to spend time there. These websites show ads or videos when people read and view topics that interest them. The display network includes newspaper, hobby and lifestyle
Websites.
Video displays
Google owns YouTube and we can create, manage, and serve video ads on YouTube and the Display Network. Video ads are a great way to let people know about your product or help them learn more on your website. They can be shown in different sizes and lengths, depending on where they are placed. tikitaka can produce videos for your campaign or adapt your existing commercials.
App ads
If you want to create your app and promote it, you should use Universal App Ads. Such app ads can encourage users to see and install your app on their cell phones.
Google Shopping Ads
Our PPC team is expert in high conversion rates and profitable shopping ad campaigns for retailers and e-commerce companies. Using your product feed, we can show users your products when they shop online. Your product feed is an essential part of a Google Shopping campaign. We optimize your product feed to make it easier for Google to use this information to improve visibility, clicks, and conversions.
Shopping ad ideas
The ECCO footwear and accessories business benefits primarily from its physical locations in Mallorca and its e-commerce store.
The footwear industry is a tough one to make a name for yourself in, with big retailers like Reebok and Nike controlling most of the money. To properly counter this competition, ECCO needed to properly target its ads and get seen by the right users.
The other problem was the extraordinarily high cost per acquisition, which was eating into the profit margin.
By putting a percentage of its marketing budget into Product Listing Ads (PLAs), ECCO was able to develop a targeting strategy. A lot of time was spent optimizing the product feed and targeting to find the best traffic at the lowest price.
But once the plan was in place, it had to be nurtured. This is not a “set-it-and-forget-it” approach.
Activities have been constantly adapted to keep pace with an evolving product range. In addition, the products had to be changed throughout the year to keep up with the seasons and fashion.
With this strategy, they were able to increase their new users by 24%.
The cost per conversion fell by 14%.
The overall conversion rate increased to 28%.
And the average value of an order increased by 38%.
Remarketing
We can get more out of your website traffic by showing your ads on the Google Display Network to people who have already visited your website.
Retargeting with Google Smart Lists
If you haven’t used remarketing before, Smart Lists identify the people who have been to your site before and are most likely to convert in the future. Smart lists help B2B companies increase inquiries and store owners generate online sales.
Pay Per Click (PPC) can solve marketing challenges
Pay Per Click (PPC) can solve marketing challenges
PPC campaigns can help with most marketing challenges, such as increasing awareness as well as encouraging users to try or buy your products. For business owners, Google Ads (AdWords) campaigns can help with new store openings, increase traffic to the store, or encourage people to call your store or call center. After understanding your business, our account management team can create and build any campaign to support and achieve your business goals.
7 PPC campaign ideas for Mallorca companies
We have outlined 7 campaigns for businesses in Mallorca to show how Google Ads (AdWords) and PPC advertising can help your business.
A car dealer in Mallorca used display advertising to promote the Mini. As part of the campaign, it was decided to target women aged 25-34 who lived within 5 kilometers of Palma and had a high household income. Their ads were placed on carefully selected lifestyle, fashion and vacation websites.
There are over 10,000 medium-sized companies in the city of Mallorca and many of these companies are in the financial sector. When companies in the financial sector hire new directors, they must conduct background checks; personal, criminal and financial. One client saw online advertising as the ideal solution for reaching HR and staffing managers who were unaware of their services. We chose a mix of search ads and display ads to promote their service. The want ads were placed in front of people who knew what they were looking for. The display ads were placed on HR-related websites and targeted people who were not looking for a solution but might be interested in learning more about the service.
A restaurant chef developed his own line of healthy meals that he sold to time-poor fitness enthusiasts. After building 200 regular customers, the company received outside investment to expand to 2000 customers per week. Online advertising has been identified as the key to achieving this revenue growth. We decided to target people within a 10 kilometer radius who are between 36 and 45 years old, have no parents, and are interested in men’s health, weight loss, bodybuilding, fitness
Fitness equipment, gyms, health clubs, and yoga and Pilates websites visited. Google’s display planner estimated that a budget of €50 per day could bring between 360 and 2000 clicks to their website per week. Once we got people hooked on their healthy dishes, we ran a remarketing campaign with a promotional offer for those who had previously visited the site but not purchased.
A Hamburg-based company invested in and launched new website creation software. Their target market was web designers and web developers who already had their preferred software vendor. We found that one of the competing providers was discontinuing its services. So we ran a search campaign targeting the provider in Google search. The ad offers web professionals a free trial of the software after signing up for a live online presentation with the company’s founder and chief developer.
In order to reach installations of a mobile stock and trading app, we used YouTube advertising to reach men looking at investment opportunities. We decided to approach them in their free time when they were listening to music videos from the 80s and 90s on YouTube. The ads appeared for the duration of each song played (3 or 4 minutes) below the videos to draw attention to the app, along with a strong “Get App” call to action to prompt free app installs.
There are millions of product review videos on YouTube produced by enthusiasts. As for YouTube ads, they use your store product feed and place your products among similar products that are rated in the videos. As consumers are looking for the best lighting to produce videos, we have placed lighting products under the video to encourage store visits.
Over the past 30 years, most developers have used foam or board to fill the gaps between the exterior and interior walls of new properties. So when an alternative product hits the market, it’s time-consuming to wait for customers to change their buying behavior. We launched an online campaign to target architects and appraisers who influence the materials and products used in real estate construction. With the government backing ambitious plans to develop new housing in Mallorca, the timing was right to start marketing the bead insulation to architects. The government supports ambitious plans for new housing development in Mallorca, so the timing was right to market bead insulation to architects. The message used in the ads was to encourage users to consider a more environmentally friendly and cost-effective solution for insulating walls. The landing page compared the two products and offered visitors the opportunity to receive a free product sample and information packet.
Google Partner
Google Partner tikitaka has been recognized and has achieved Google Partner status. We have a partner company profile listed in Google Partner Search. We have Search Engine Advertising certified experts who have advanced Google Ads (AdWords) knowledge. tikitaka has shown Google that our growth spending is healthy and active. We have met Google’s performance requirements by delivering Google Ads (AdWords) revenue and growth, and nurturing and growing the customer base.
About tikitaka
The agency tikitaka is a team of PPC specialists with offices in Hamburg and Mallorca. With over 11 years of experience in PPC management, we bring concentrated expertise and knowledge in paid search, bid management and ads management. We are Google Partner and Bing Advertising Partner, a status given only to experienced PPC agencies.
Google Ads (AdWords) Scripts
We love creating scripts for Google Ads (AdWords) to help our clients get better results from their ad campaigns and budget. Some of our favorite scripts can save time, reduce costs, increase number of impressions possible and add negative keywords to Google Ads (AdWords) accounts.
How does a PPC agency calculate its fees?
tikitaka works with customers on the basis of a fixed monthly fee that is product-dependent, with performance incentives, or on the basis of a percentage fee of the media costs. We work with PPC advertising budgets from €5,000 per month.
PPC Agency and Google Ads (AdWords) Management
Our primary management focus is to help our clients achieve a return on their advertising investment. Hiring tikitaka to manage your Search Engine Advertising campaigns lets you focus on what you do best: creating and delivering great products, services and customer experiences. Our account management team takes away all the headaches that come with running complicated campaigns.
There are 6 reasons to consider tikitaka as your next PPC agency.
Advertising is absolutely critical to getting new customers to try, buy and use your products and services.
If you want to review your advertising budget or move from Facebook, print and direct mail advertising to more profitable areas.
Companies in Mallorca have one of the highest start-up rates in Germany and at the same time one of the lowest growth rates.
If your business is trying to reach new online markets, your internal marketing team may be overwhelmed and you need a company that specializes in PPC.
With our vast expertise in Google advertising, you can get an experienced partner on your side who knows the latest technologies and media placements.
If you are reviewing your list of digital marketing agencies and may be open to inviting agencies to pitch and bid on your PPC management services contracts.
Companies in Mallorca have one of the highest start-up rates in Germany and at the same time one of the lowest growth rates.
Advertising is absolutely critical to getting new customers to try, buy and use your products and services.
If your business is trying to reach new online markets, your in-house marketing team may be overwhelmed and you need a company that specializes in Google Ads (AdWords).
With our vast expertise in Google advertising, you can get an experienced partner on your side who knows the latest technologies and media placements.
If you want to review your advertising budget or move from Facebook, print and direct mail advertising to more profitable areas.
If you are reviewing your list of digital marketing agencies and may be open to inviting agencies to pitch and bid on your PPC management services contracts.
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PPC Agency Tiki-Taka Media GmbH in other regions
Find out more about our specific offers and information on search engine advertising in other regions.