AI Max is no longer optional. What Google is migrating right now
Google is auto-upgrading Search campaigns to AI Max since September 1. What migrates, what carries over — and what to check in your account now.
Thinking,out loud.
Guides and analysis on SEO, paid media and performance marketing — from the brightest minds.
Featured · AI Visibility
What is AI visibility — and how does your brand show up in AI answers?
AI visibility means your brand gets named and cited in answers from ChatGPT, Gemini and co. How to measure it — and how to improve it deliberately. Read the article →
Which prompts should you track? A working method for prompt research
AI visibility tools generate your prompt list in seconds — then measure a list nobody thought about. A working method for real prompt research.
What does your competition spend on Google Ads? An honest calculation
What do your competitors spend on Google Ads? Auction insights can bound it credibly — if you know three traps. A calculation from real client work.
Google is now labelling AI ads — and yours may already carry the badge
Google now labels ads as AI-generated. We spotted the new disclosure live on search results — why it’s here, and what advertisers should do about it.
Maximizing ROI with Google Ads AI: The future of automated advertising
Maximize ROI with Google Ads AI: Discover the latest AI features, best practices and future trends for automated advertising.
SEO Copywriting: What you need to know
SEO Copywriting: Engage humans, impress search engines. Create high-quality, informative content with relevant keywords. 🚀🚀🚀
Free Google Adwords Account Audit
Our free Google AdWords account audit answers your question about how good your Google Ads campaigns actually are.
Local Online Marketing - 7 Tips to Get You Started
Local online marketing is the best way to reach your target customers. Learn 7 tips for local online marketing here 🧐
How Covid-19 has impacted the digital marketing landscape - Two and a Half Years Later
How has the pandemic affected the digital marketing landscape? E-commerce, local search, digital media: what stays and what it means for your strategy.
How to determine the value of a backlink
Backlinks are crucial. But how do you determine their value? Here are some surefire ways to assess the value of your backlinks.
What is performance marketing?
What is performance marketing? Discover the benefits of performance marketing.
Let's build backlinks
Building backlinks - learn more about the most effective backlink building strategies now. tikitaka, the SEO experts in Hamburg.
Google Partner Agency: Your best choice for successful online marketing
Google Partner Agency: Tikitaka Digital offers certified expertise for customized online marketing strategies & optimal campaign results
SEO and User Experience: What you need to know
SEO and User Experience: When NOT to spend money on performance marketing. Wait, are we really saying that?!
XING Vs. LinkedIn: From the perspective of an advertiser
XING vs LinkedIn in 2026: reach, ad formats and what XING's jobs pivot means for advertisers — the fully updated comparison.
Google December 2020 Core Update
Google announced its third Core algorithm update for 2020 via Twitter on December 3. What this could mean for your website...
Digital Now: Funding for the digitization of SMEs
Digital Now: Support for the digitization of SMEs. We can sense your many burning questions...here are the answers.
What does social media bring for companies
What does social media do for business - 9 benefits of social media you shouldn't miss. Learn more - tikitaka Performance Marketing
Mobile First Tools and Resources
The mobile-first index has caused an irreversible change in the way Google crawls and indexes the web.
When and how to start advertising on social media
All major social media platforms offer some form of advertising on social media for businesses. When and how to start...
The link between content and SEO
When we get into SEO, we think it's helpful to talk about a 'digital footprint'. The symbiosis between content and SEO.
A Guide to Google Ads Grants
If you've never heard of it, the Google Ads Grants program is amazing. Google offers nonprofit organizations $10,000!
Dynamic remarketing: 10 best practices
Dynamic remarketing is an effective way to attract & retain customers. Here are 10 powerful best practices.
Google's Speed Update - Fast is now a factor for mobile rankings
With Google's Speed Update, website speed is now also a factor for mobile rankings. SEO experts advise to use Website Turbo.
Can paid search help with organic search? Yes and No
Can paid search help with organic search? Yes and no. How paid search supports organic search.