Frequently asked
Questions
Once you have engaged the services of our digital marketing consultant, they will work through the stages of our process.
Step 1: We conduct a SWOT analysis. We need to know where our starting point is and look at the company’s competitive landscape, market context, market opportunities, weaknesses and more. The SWOT analysis provides the information needed to begin understanding your specific context.
Step 2: We define SMART goals. We need to establish clear goals that are aligned with your business to determine what actions we will take. We will also compare and evaluate the metrics and revenue and create the digital conversion funnel that we will follow.
Step 3: We identify the target audience. We develop a detailed description of our target audience, detailing their persona, tastes, needs, problems, concerns, etc. This will be our buyer persona. Then we need to implement 360° customer acquisition techniques to reach users through multiple channels and a cohesive experience.
Step 4: One of our SEO and SEM expert will perform a technical analysis of your website, as well as the relevance of your content and the elements that need to be improved and strengthened in the digital domain.
Step 5: We build the team and implement tools. In this step, we need to figure out who is needed to implement the strategy and decide on the devices, platforms and other technical requirements.
Step 6: We implement the plan and support your team in this process. Our digital marketing consulting not only sets the strategy as part of our service offering, but also includes training and support throughout the implementation to ensure the desired results.
Perhaps someone has advised you to seek out a digital consultant. Aside from not knowing a digital consultant (or advisor), you may not even know exactly what such a person does or is.
Digital consultants wear many hats
The title itself is a catch-all term for all of a company’s digital needs.
There is the real world of analog business realities like buildings, computers, employees, signage, staplers and anything else you can get your hands on. These things are not the domain of digital consulting. Their domain is everything else.
As soon as you turn on the computer, you are now in the binary world. You’re in the online world of email, social media, Google, advertising, and anything else accessible by touchscreen, keyboard, or mouse. This is the world of digital consulting.
To some degree, the digital consultant must be a polymath: a jack-of-all-trades in all things digital and a master of all things digital marketing. If not a master, then at least a very competent one.
Think of the consultant as the quarterback of the digital team. He or she must know all positions well enough to lead them.
Here’s some of what digital consulting is ultimately responsible for:
- SEO
- Advertising
- Web design
- Social media
- Analytics
- Content marketing
Many of you may think that the marketing department or marketing executive in an organization can handle the consulting process themselves, but that is not always the case. Agency consulting services offer a new perspective and a level of specialization rarely attainable by other means.
These are the reasons for hiring a digital marketing consulting firm:
- An outside perspective: One of the main motives for hiring a consultant is to get an outside perspective. They see things with more clarity and, above all, objectivity.
- The specialization: a digital strategy consulting firm gives you the opportunity to work with specialists in all areas of marketing such as UX, SEO, social media and others. You optimize timeframes and resources by working with specialists in these areas.
- The cost: Time is money, and a consultant can save an organization money. Their expertise will ensure they can solve problems faster.
- ROI: Digital consulting ensures that your spend is worthwhile, and it can measure its return on investment against your performance indicators.