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SEM Mallorca

As a Mallorca-based Google partner agency, our SEM credentials are not only evidenced by the impressive return on investment we offer our clients, but are also backed by Google. When we talk about return on investment, we’re talking about quantifiable value to your business, whether it’s online sales, leads, or some other bottom-line metric.

What is SEM? Why should you care?

Search Engine Marketing (SEM) is often known as Paid Search, and is the practice of placing ads in front of people in the Google results pages (SERP). If you Google ‘Black dress’ you will see ads at the top of the page that say ‘Sponsored’ – this is SEM. Many agencies and freelancers offer SEM services in Mallorca, so how do you pick one? Well, we may be biased, but starting with a Google Partner Agency (e.g. someone accredited by Google as knowing what they are doing!) is a good place to begin. A good agency asks a LOT of questions! We want to know you, your business and your target customers inside out – the better this phase of our partnership, the more effective the campaigns are we can plan. Having a sale? Bonza! Please tell us so we can add it to our Ad Copy. Special Xmas opening hours? Happy days, let’s update that ad! Great partnersips with great communication produce successful advertising campaigns; be it SEM or any other form of Digital Marketing!

We are not just another SEM Mallorca agency – we have a very specific approach to our campaigns (oh, and we are quite nice too!). So how does it all work? Read on to find out! As with all things tikitaka, we begin with extensive research and data; using some of the best tools, powered by some of the best brains. Our research phase ensures the right keywords, ad copy and campaigns are created for your business goals.

Fish where the fish are!

Based on research and market analysis, we create a roadmap tailored to your business goals, target customers and market conditions. We then enter the test and learn phase of our SEM campaign; constantly analysing, optimising, and improving your campaigns. This begins a never-ending process of testing and iterating campaigns as we learn and improve. This ensures that we always get the highest possible return on your marketing investment.

Value, always

Want to know what's good about having one of the most experienced SEM teams in Mallorca working on your business? We live here, and we love it. We understand the island and all her magic and nuances and we get the people that live here. With native German, English and Spanish speakers on our team, we are perfectly placed to help your business win - be it in Mallorca, Spain, Europe or Timbuktu (fights are on you though!). SEM, optimisation, tools, systems, bluuurgh. We get it. Don't feel overwhelmed, just drop us an email or give us a call! It won't cost you a penny and it could just make you a fortune! You can find examples of this in our cases.

Our customers

A selection of our performance marketing clients

GABIONA

Google Shopping & Remarketing

Through Google Shopping, Search & Remarketing, we were able to increase YOY annual sales & average order value, with the same budget and some obstacles.

Google Shopping und Remarketing-Strategien
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33%

Compared to the previous year, we were able to increase the average order value by 33%.

Artboard

27%

Compared to the previous year, we were able to increase sales through Google Ads by 27% - with the same budget input

Artboard

79%

Increase in clicks (YOY) through Google Ads - with the same budget

Our
Specialities

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Fearless experimentation

There is no set-and-forget approach. We are constantly testing ad copy, keywords, landing pages, and bidding models to get the most out of every marketing budget.

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Hyperlocal targeting

We use keyword and location-specific targeting to reach users based on their intent or geographic location.

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Google Shopping

Perfecting your feed requires more than just accurate information, campaign setup, and bid amounts. We can help you with that.

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E-commerce

Our team understands the nuances of an effective e-commerce strategy, including campaign options, feed management and creative execution.

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Machine learning

Using software that relies on artificial intelligence to reduce the time it takes to mine and analyze data provides valuable and actionable information that our professionals can use.

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First class target tracking

We invest significant resources to capture high-value actions, which means that all marketing channels are measurable and controllable.

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Best Practice Optimization

Using the latest insights increases leads and reduces costs.Simple, right?

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Strategic approach

We are completely focused on the goals of our customers. This means that all activities and campaign structures correspond to real marketing goals.

At tikitaka, we set realistic customer expectations upfront, and our approach to Google Adwords leads to sustainable growth. By working together, we help our clients dominate online.

Industries for which we
Provide services

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Retail and e-commerce

We understand what makes an e-commerce strategy truly effective.

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Financial industry

We know you like numbers. In a competitive market, we create optimized campaigns that meet critical business metrics.

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Beauty

It's important to understand where your customers spend their time and spend their money online. Our tailored approach means your beauty brand appears when you need it most.

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Legal industry

The care and ethics with which you run your business should be incorporated into your online strategy. Our team understands both.

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Real Estate

Real estate is not the only industry that is all about location, location, location. Being found when it matters most.

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e-Mobility

tikitaka was and is involved in the digital marketing of this market, which has evolved from niche to mainstream.

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Medical industry

The medical industry has many nuances when it comes to privacy and confidentiality. tikitaka has experience in mastering these successfully.

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Technology

Their needs are constantly changing. Our team is experienced in developing strategies that adapt and evolve with you.

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Start-Ups

Working with brands like MATE Bike means we understand the digital marketing needs of great startups.

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Automotive industry

tikitaka is your team of digital marketing experts for the automotive industry.

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Education

We specialize in putting education providers in the spotlight so they attract the right students and learners.

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Associations

We support large associations in a professional and straightforward manner, such as one of the largest insurance associations in Germany.

Frequently asked
Questions

Google AdWords has now been renamed Google Ads – it allows businesses to reach people when they search on Google and/or actively engage with a product or service.

The simplest form of ads appears at the top of Google’s search results. For example, if you search for “Google AdWords Management Hamburg”, you will probably see Google ads in the first 4 positions with a small “Ads” logo next to the listing. These ads were written to appear to searchers when that specific phrase or “keyword” is typed into the Google search bar. Advertisers only pay for these ads when someone actually clicks on them – which is why this form of advertising is also known as “pay-per-click” (PPC) advertising.

The order or “rank” in which these ads appear is determined by the “Ad Auction”. This auction is influenced by several factors and calculated for each individual search. These can be narrowed down as follows:

A) The price you are willing to pay per click; and

B) How relevant your ad and website are to the search term you are looking for.

Other factors such as the page load speed and the frequency with which your ad was previously clicked also influence this calculation.

Ads can come in many variations – some can be several lines long, include phone numbers, an address, prices, special offers, and even pictures of the specific products. These variations are determined by a number of ad extensions and ad types that advertisers can use to attract the attention of searchers.

When an agency like tikitaka manages your Google ad campaign, there are two separate costs to consider:

Media costs

Also known as your click budget, this is the media cost that Google charges you every time your ad is clicked. As an advertiser, you determine the amount you want to spend on Google. There are tools that allow an advertiser to calculate the average cost per click (CPC) for the keywords they want to target and how much search volume there is for those keywords in the targeted locations in a given month.

Using this information, advertisers can determine how much media spend they would need to reach all or part of their target audience. For example, if the search term “Google AdWords Management Hamburg” costs an average of €10.00 per click and there are 100 searches per month in Hamburg, then the advertiser could spend up to €1,000 per month to reach these searches. The figures given are averages and would also require additional testing and verification to ensure that the desired range is achieved.

Management costs

The costs associated with a Google AdWords agency or partner managing an advertiser’s Google AdWords activity can vary widely. The size of the agency – whether it is a one-man-band agency or an international agency – may impact the overhead and costs associated with management, but may not reflect the quality and communication required for effective account management.

The true success of a Google AdWords campaign is the return on investment achieved. With Google Ads, this is often easy to calculate because media spend is tied to specific clicks and conversions.

There are few different ways that Hamburg digital agencies charge advertisers for managing their Google AdWords campaigns:

A) Graduated structure

B) Share of media expenditure

The main goal of tikitaka is to go beyond generating arbitrary clicks and website traffic and create an actual return on investment for our clients. At tikitaka, we work with a tiered structure that allows for a variety of solutions and options without tying advertisers to excessive media spend.

Ultimately, Google provided a product that allows businesses to run their own Google AdWords accounts. It may not be easy or practical to have your own advertising account, but it is possible. This means that many companies offering Google AdWords management are not the most qualified to manage an advertiser’s marketing investment.

An analogy would be if accountants did not need mandatory accreditation to operate, but could acquire qualifications as an option. Would you trust your money to someone without qualifications?

As a Google partner, tikitaka must maintain certifications and qualifications that are updated annually. In addition, Google is constantly supporting and auditing our Google Ads accounts to ensure best practices are being followed.

In addition, Google partners get access to Google’s German support as well as frequent training and early access to beta features, giving their advertisers an edge over their competitors.

Google uses various methods to prevent fraudulent ad clicks, including modifying search results for users based on their past search history and behavior. Even with these preventative measures, it is easy for a malicious user to bypass these barriers, which can cost advertisers significantly in fraudulent clicks.

To prevent fraudulent clicks from affecting your bottom line, tikitaka also uses third-party software that allows us to personalize protection for each of our customers’ accounts. With this software, we can prevent users from seeing ads based on their behavior and location. Since implementing this software, we have proven savings of tens of thousands of wasted clicks per year.

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