SEO
Search engine optimization (SEO) is THE critical component of any digital business strategy. It’s also both complex and time-consuming without the right tools & expertise. Our SEO company in Mallorca, London & Hamburg is the team you need.
SEO: Cost-effective, sustainable
Our refined, multifaceted, multi-datapoint methodology for generating organic search traffic really works. So many agencies say they do good SEO. We just get on and do it. Supported by Google as Google Partner, tikitaka offers effective and fairly-priced SEO services in Mallorca, Germany and Australia.
Strategy, execution, optimisation, results. It’s our SEO company playbook – in Mallorca, Germany or on the moon! Customised to your business, 100% tailored to your target customer and their needs, our insights-rich SEO strategies not only increase your organic search presence, but also helps improve your entire business ecosystem.
Tailored, budget-friendly SEO
Every customer is different. We build tailored solutions that work for YOU. Our SEO experts spend a lot of time getting to know your business, your competitors, your goals and the market you operate in, to fully understand what is valuable to your business. We guarantee our results, so we have to be sure we can win.
Our SEO company in Mallorca
We use a mix of analytics & optimisation tools to bring your customised SEO strategy to life. These tools combine with unbeatable human smarts acquired during 15 years' of SEO work to help you dominate the search engines.
Our customers
A selection of our performance marketing clients
GABIONA
Google Shopping & Remarketing
Through Google Shopping, Search & Remarketing, we were able to increase YOY annual sales & average order value, with the same budget and some obstacles.
33%
Compared to the previous year, we were able to increase the average order value by 33%.
27%
Compared to the previous year, we were able to increase sales through Google Ads by 27% - with the same budget input
79%
Increase in clicks (YOY) through Google Ads - with the same budget
Facebook Ads Specialists
Luxury car manufacturer
As one of the first manufacturers of all-wheel drive vehicles, this automaker has more than 65 years of experience building durable, high-performance SUVs.
9,4%
Estimated rate of increase in advertising recall (ad-recall lift)
8,5%
Reduction of costs per estimated increase in advertising recall (persons)
68%
Reduce cost per landing page view
PRIMUNDUS
Regional SEO Strategy
Care provider PRIMUNDUS connects with prospects using our regional SEO strategy and creates a significant increase in organic reach with our SEO expertise.
185%
Increase in clicks in the last 6 months compared to the previous period
9.95
The average ranking has improved by 9.95 positions in the last 6 months
79
Keywords in the top 3 SERPs
Venture Capital Investor
LinkedIn Marketing
As a leading venture capital investor known for its work with tech companies, moving face-to-face events online due to the global pandemic was a natural evolution of a company with innovation at its core.
50%
Video view-through rate +50% above LinkedIn global benchmark
48%
CPM -48% below LinkedIn's global benchmark
45%
Conversion phase video CTR +45% above global sponsored content video standard
Performance specialists
Luxaflex
Luxaflex® is the market leader in blinds, awnings and shutters, as well as one of the largest distributors of the best-known curtain brands.
93%
Reduction of costs per inquiries via contact forms and calls generated by our SEA campaigns.
3191%
Within 3 years we managed to increase the average number of monthly conversions by more than 3000%.
270%
Percent improved conversion rate with dramatic increase in traffic generated, including display activity.
Performance specialists
bellapelle
bellapelle Kosmetikstudio Hamburg is Hamburg’s top address for the most effective facial treatments and highly dosed active cosmetic products.
68%
Increase in website conversions year over year.
35%
Organic growth of traffic, year after year.
50%
Keywords on page 1 of Google.
Our
specialties
Technical SEO
A fine-tuned approach to a constantly evolving discipline. Search engines evolve from day to day, just like we do.
Website migration
Transitioning from one location to another is a big step. We make sure that your search ranking is not negatively affected.
Mobile-first strategy
78% of people will read this on a mobile device. Are you prepared for this in conjunction with Google's mobile-first index?
UX development
Getting people to your website is one thing, getting them to convert is another. We focus on conversion and user experience.
Hyperlocal SEO
Like a magnifying glass, we improve your brand's visibility for niche search terms.
Content strategy
Content development and syndication is the foundation of a strong organic search strategy. Our copywriters are some of the brightest minds in the business.
Penalty Recovery
Our ethical and organic SEO growth tactics ensure you get on Google's good side and stay there.
Auditing of the competition
Better the opponents you know than the opponents you don't. Competitive analysis allows us to understand the competitors in your industry and figure out how to get your business to the top.
Technisches SEO
Ein fein abgestimmter Ansatz für eine sich ständig weiterentwickelnde Disziplin. Suchmaschinen entwickeln sich von Tag zu Tag weiter, genauso wie wir.
Mobile-First Strategie
78% der Menschen werden dies auf einem mobilen Gerät lesen. Sind Sie in Verbindung mit dem Mobile-First-Index von Google darauf vorbereitet?
Hyperlokale SEO
Wie bei einer Lupe verbessern wir die Sichtbarkeit Ihrer Marke für Nischen-Suchbegriffe.
Penalty Recovery
Unsere ethischen und organischen SEO-Wachstumstaktiken stellen sicher, dass Sie auf Googles gute Seite gelangen und dort bleiben.
Website-Migration
Der Übergang von einem Standort zu einem anderen ist ein großer Schritt. Wir sorgen dafür, dass Ihr Suchranking nicht negativ beeinflusst wird.
UX Entwicklung
Menschen auf Ihre Website zu bringen ist eine Sache, sie zum Konvertieren zu bewegen eine andere. Wir konzentrieren uns auf Konvertierung und User Experience.
Content Strategie
Die Entwicklung und Syndizierung von Inhalten ist die Grundlage einer starken organischen Suchstrategie. Unsere Texter gehören zu den klügsten Köpfen der Branche.
Auditierung des Wettbewerbs
Besser die Gegner, die man kennt, als die Gegner, die man nicht kennt. Die Wettbewerbsanalyse ermöglicht es uns, die Konkurrenten in Ihrer Branche zu verstehen und herauszufinden, wie wir Ihr Unternehmen an die Spitze bringen können.
At tikitaka, we set realistic customer expectations upfront, and our 'no stone unturned' approach to organic search marketing ensures results always exceed expectations. Together we help our clients dominate SEO.
Industries for which we provide services
Retail and e-commerce
We understand what makes an e-commerce strategy truly effective.
Financial industry
We know you like numbers. In a competitive market, we create optimized campaigns that meet critical business metrics.
Beauty
It's important to understand where your customers spend their time and spend their money online. Our tailored approach means your beauty brand appears when you need it most.
Legal industry
The care and ethics with which you run your business should be incorporated into your online strategy. Our team understands both.
Real Estate
Real estate is not the only industry that is all about location, location, location. Being found when it matters most.
e-Mobility
tikitaka was and is involved in the digital marketing of this market, which has evolved from niche to mainstream.
Medical industry
The medical industry has many nuances when it comes to privacy and confidentiality. tikitaka has experience in mastering these successfully.
Technology
Their needs are constantly changing. Our team is experienced in developing strategies that adapt and evolve with you.
Start-Ups
Working with brands like MATE Bike means we understand the digital marketing needs of great startups.
Automotive industry
tikitaka is your team of digital marketing experts for the automotive industry.
Education
We specialize in putting education providers in the spotlight so they attract the right students and learners.
Associations
We support large associations in a professional and straightforward manner, such as one of the largest insurance associations in Germany.
Einzelhandel und E-Commerce
Wir verstehen, was eine E-Commerce-Strategie wirklich effektiv macht.
Rechtsbranche
Die Sorgfalt und Ethik, mit der Sie Ihr Geschäft betreiben, sollte in Ihre Online-Strategie einfließen. Unser Team versteht beides.
Medizinische Industrie
Die medizinische Industrie hat viele Nuancen in Bezug auf Privatsphäre und Vertraulichkeit. tikitaka hat Erfahrung darin, diese erfolgreich zu meistern.
Automobil-industrie
tikitaka ist Ihr Team von Experten für Digitales Marketing in der Automobilindustrie.
Bildung
Wir sind darauf spezialisiert, Bildungsanbieter in den Mittelpunkt zu stellen, damit sie die richtigen Studenten und Schüler anziehen.
Technologie
Ihre Bedürfnisse ändern sich ständig. Unser Team ist erfahren in der Entwicklung von Strategien, die sich mit Ihnen anpassen und weiterentwickeln.
Immobilien
Immobilien sind nicht die einzige Branche, in der sich alles um Standort, Standort, Standort dreht. Gefunden werden, wenn es am wichtigsten ist.
Finanzbranche
Wir wissen, dass Sie Zahlen mögen. In einem umkämpften Markt erstellen wir optimierte Kampagnen, die die entscheidenden Geschäftskennzahlen erfüllen.
Beauty
Es ist wichtig zu verstehen, wo Ihre Kunden ihre Zeit verbringen und ihr Geld online ausgeben. Unser maßgeschneiderter Ansatz bedeutet, dass Ihre Kosmetikmarke dann erscheint, wenn sie Sie am meisten brauchen.
e-Mobilität
tikitaka war und ist an der digitalen Vermarktung dieses Marktes beteiligt, der sich von der Nische zum Mainstream entwickelt hat.
Start-Ups
Die Zusammenarbeit mit Marken wie MATE Bike bedeutet, dass wir die digitalen Marketingbedürfnisse von großen Startups verstehen.
Verbände
Wir unterstützen große Verbände professionell und unkompliziert, wie einen der größten Versicherungs-Verbände Deutschlands.
Frequently asked
questions
Search engine optimisation (SEO) is the process of improving your website’s visibility in Google’s organic results. If done well, it has the potential to dramatically increase the number of visitors to your website, which in turn will improve your bottom line.
At tikitaka, we pride ourselves on our data-driven SEO methodology, which we believe sets the standard as the best SEO agency in Mallorca.
Unfortunately, there are a number of SEO agencies out there that don’t play fair and often use illegal techniques to manipulate search engines. These techniques and the SEO agencies that use them can cause long-term damage to your online presence. Anyone promising to ‘put you on page 1 in two weeks’ or ‘generate 1 million backlinks a month’ should be avoided at all costs!
To avoid being locked into a contract with one of “those” SEO companies, Search Engine Land; one of the leading voices in SEO, gives the following advice when interviewing and selecting an SEO provider.
1. Develop & define goals: Good agencies will ask you pretty early on what your goals are whether those are tied to ROI, conversions, or whatever your measure of success is. (Beware if someone wants to do SEO for you without getting into the topic.)
- 2. You’re likely looking for an SEO agency because you don’t have the internal SEO expertise or time resources required to succeed. Whatever the case, there will be some level of collaboration or effort by you or your team to have a successful agency partnership.
- 3. Budget: You can hopefully find some budget parameters to work from by taking the combination of goals and knowing what ROI looks like, plus the internal resources or existing partners you can lean on. Even if you want to hear the first number from the agency, knowing your budget parameters will help you qualify faster and filter the ideal agencies in terms of size, scope, and fit. 4. Do your research! As you look at websites, be mindful that specific dimensions matter. That includes the size of the agency compared to your organization. Or, more importantly, how capable they are of serving your company. The stage of your company’s growth and lifecycle might be another factor to consider.
- 5. Plan your interviews: The more organized you are in the questions you ask, the more objective your comparison can be at the end of the agencies you are considering. 6. Evaluate fit: Do your personalities match? Assess the fit between teams. Learn about retention rates of employees and stability. Understand what level of transparency to expect. How hands-on will they be?
- 7. Do a gut check: Does something sound too good to be true? Is something off? Is there a red or yellow flag somewhere? Trust your gut and dig deeper. If you have concerns about how you match up with the agency, validate them. Ask your hard questions. 8. Beyond resource constraints and lack of enough understanding of SEO strategy – communication and mismanaged expectations are among the biggest roadblocks to success. Every client has a different level of SEO knowledge, awareness of SEO processes, and a grasp of the agency’s unique takes on those things. We (agency people) can take for granted that not everyone nerds out at the level we do. Ask, and ask again if you’re unclear on what the process is.
9. Be clear on the terms: Don’t sign something that you haven’t read! If you don’t understand the agreement’s contents, have a lawyer or advisor familiar with SEO look over it. Beware of long-term agreements, sticky cancellation clauses and work ownership claims. None of those things are wrong, but you want to know what you’re getting into.
- SEO is not black magic and it will not work overnight. If an agency promises instant rankings, or guaranteed page 1 results, avoid them, as they are likely practicing poor SEO – this could cause irreversible damage to your domain in the long run and severely affect your reputation with Google.
- SEO suggestions should be guided by Google’s best practices – Ask the SEO to back up his or her strategy recommendations with supporting documents from Google (e.g., an article from its help center, a response from Googlers in its forum, or a video).
- Good SEOs aim to improve the overall experience of searchers – The recommended changes should aim to create not only a search-friendly website, but also a user-friendly one.
- Quality SEOs will be truly invested in your business – they will be interested in learning more about your business from a holistic perspective and truly care about your business goals, customers and other existing marketing efforts.
- Good SEO takes time – Expect two to six months before you expect to see real search results from strategy implementation. A good SEO strategy has many components and unfortunately no magic tricks to make it work faster.
- The potential of an SEO is only as high as the quality of your business or website – Investing in a user-friendly website will significantly help any implemented SEO strategy. You can not build a house without a solid foundation.
Our SEO packages start from as little as €500 per month after an initial audit and recommendation process. The cost for the inital work varies depending on the amount of pages to be reviewed, but is usually around €1-2,000.
While cost is obviously important, the ultimate goal of SEO is to generate a positive return on investment for your business – so it’s important to choose an SEO company that has the experience and a strong track record of delivering results.
The danger of focusing on price in your decision is that you often end up at the lower end of the market, with vendors who outsource much of their work or operate at a loss to establish themselves and win new business.
We have seen countless examples of “cheap” SEO campaigns, and the long-term cost to the business can be enormous. Recovering from a (Google) penalty or correcting past mistakes can often take months of work, and the lost revenue during that time can be worth thousands to a business owner.
At tikitaka, our focus for your SEO campaign is return on investment. Our Mallorca-based SEO company has over 15 years of experience and have run hundreds of campaigns that have a real impact on the bottom line of businesses in a variety of industries. We encourage you to read reviews, do your research, and make an informed decision before investing in digital marketing services.
SEO is a medium to long-term strategy aimed at achieving higher rankings in Google search, leading to more website traffic, leads and sales. The key is consistency and quality, not immediacy of results. This measured approach will help your business stay ahead of the competition in Google search results.
A secondary consideration is also the quality of SEO work being done behind the scenes. While immediate rankings are possible in some unique cases, most clients can expect positive movement in rankings for select keywords after the fourth month. The actual results for all the selected keywords in your campaign take shape after the fourth to twelfth month.
tikitaka has been proven to deliver consistently good results, resulting in a positive return on investment for search results in the medium to long term.
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