Local Online Marketing - 7 Tips to Get You Started
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Local online marketing is the best way for your business to reach valuable customers. You have numerous methods at your disposal to reach local customers. It's a great way for you to help your business grow and reach new heights.
In this post, we’ll give you seven tips for local online marketing to help you get started with your strategy. If you need help with online marketing for your business, call us today on 040 2286 3441 to speak with an expert.
1. optimize for local search
Local search engine optimization (SEO) is an excellent local online marketing service that your business can use to reach more customers. Local SEO solutions help you connect with people searching for your business.
Most people perform local searches on Google to find a business near them. These searches are accompanied by phrases such as “near me” or “[Stadt]” so that leads receive the most relevant and accurate results.
Did you know that local listings account for 85 percent of customer brand engagement?
People conduct local searches to find relevant businesses and learn about the company’s brand to see if they are a good fit. If you want to reach these local customers with your local online marketing strategy, you need to optimize your local listings.
Optimization of your Google Business Profile listing
Optimize your Google Business Profile listing to ensure your business appears in locally relevant search results. When users perform a local search, a field is usually displayed at the top of the search results.
This field lists local businesses that match the user’s search query. It displays four (including one ad) businesses that are most relevant to the user’s search, but also gives users the option to view additional businesses and expand their options.
Your Google Business Profile listing is of great value for your local online marketing. If you want to appear in the box in search results, also known as the local SEO 3-pack, you need to optimize your listing.
Start by filling out your profile completely. Add your opening hours, address and contact information. It is important that you add all the important information that your target audience will need when they view your Google Business Profile listing.
In addition to the information, you should also add photos. Photos give your audience a glimpse of your company and your products and services. You can add images of products or people providing services to give your audience a visual representation of your business.
Completing your Google Business Profile listing will help you be found in locally relevant search results.
Optimization of your website
In addition to the Google business profile, you should optimize your website to appear in local search. You want your business to appear in search results when someone does a local search. Optimizing for local search allows more prospects to find your site.
One of the most common methods of optimizing for local search is keyword integration. Keywords cause your website to appear in relevant search results. If you want to appear in front of relevant leads, you need to choose the right keywords.
To find relevant keywords, perform keyword research. Focus on keywords that contain three or more words. These so-called long-tail keywords are best for your campaign, as they deliver the most valuable results and reach more relevant leads.
Besides keyword selection, there are other ways to optimize your website for local search. Improving website speed and cleaning up code are other ways to improve your ranking in search results.
By optimizing for local SEO, you can help your business reach more leads.
2. invest in the design of your website
Your website is the heart of your local online marketing campaign. Whenever you run a campaign, direct people to your website. If you want to make a positive impact on your audience, you need to invest in your website design.
When visitors visit your website, the design affects how they perceive your business. You want to create a positive first impression of your company. Design can be a deciding factor in whether visitors stay on your site or choose another local business.
It is important that the design of your website reflects your brand. You want your visitors to become familiar with your brand when they are on your website. Brand familiarity leads to more sales for your local business.
Make sure your design makes it easy for your audience to use your website. Your design should work smoothly and provide a positive experience for your visitors.
You should also include visual elements in your web design. Users don’t just want to see blocks of text with colors. Visual elements make your website design more appealing and make your visitors stay longer on your site.
When you invest time in your website design, you reach more valuable local customers who are interested in your business.
3. reach local customers with pay-per-click (PPC) ads
Pay-per-click (PPC) ads e.g. via Google Ads are a great addition to your local online marketing campaign. With these ads, you can reach leads who are more interested in your business, which leads to more conversions. PPC customers are even 50 percent more likely to convert than organic visitors.
To get started with PPC ads, you first need to choose your keywords. Similar to search engine optimization, keywords cause your ad to appear in search results. You should make sure that you choose the most relevant, local keywords so that you can reach valuable leads.
Once you have selected your keywords, place a bid for the placement of your ad. You set your maximum bid, i.e. the amount you are willing to pay if someone clicks on your ad. This amount is flexible and you can change it at any time.
Your maximum bid and quality rating determine the placement of your ad. It is better to have a better quality score than a higher maximum bid, because Google wants to put high quality ads in the first place. Google wants to serve the most relevant PPC ads to its audience, so it’s best to create an ad with high-quality content.
Once you have your placement, start your PPC campaign.
PPC ads are a great way to reach local customers. These ads appear at the top of search results, so there’s a good chance your target audience will see them. This is a great way to drive local customers to your company’s site.
When you run a PPC campaign, you direct your target audience to a landing page.
If you want to get the best results from your campaign, you should use a separate landing page for each PPC campaign. This ensures that your audience is focused on one product or service every time, which increases the likelihood of a conversion.
Investing in PPC ads for your local business’ online marketing strategy can help you reach more interested customers for your business.
4. manage your customer reviews
Reviews are critical to your local business. Consumers rely on reviews to decide whether they should choose your business.
When users research a company, they look at reviews to find out if your company is a good choice. When users see an abundance of positive reviews, they are more likely to choose your company. Conversely, an excess of negative reviews can cause users to turn away from your business.
If you want your reviews to work for your business and not against it, you should make review management a part of your local online marketing plan. When you invest in local online marketing, you can streamline the process of managing your reviews.
You should thank your customers for taking the time to leave positive feedback. It makes them feel that their feedback is valued and welcomed. This also strengthens your relationship with these customers and keeps them coming back.
With negative reviews, it’s important to take the time to address the issues. Approach reviewers and try to solve their problems. Future customers expect you to read negative reviews; how you handle this feedback is important to them.
By monitoring reviews, you help your local business attract and reach new customers.
5. use social media
When you’re designing your online marketing plan for your local business, make sure social media marketing is a part of it. Social media marketing will help you attract new customers and keep customers who are already following your page.
There are many social media platforms you can use to attract new customers. These include Facebook, Twitter, Instagram, LinkedIn, Pinterest and TikTok. Which platform is right for your business depends on your target audience.
Social media offers organic and paid opportunities. It costs nothing to set up a social media account and post content. You can post organic content like status updates, photos, and videos to attract your audience to your page.
You can also place ads on social media. Every social media platform has a paid advertising program. You can use these programs to reach new customers who have not yet found your local business.
When you run ads on social media, you can better engage your audience. You can set specific targeting parameters to ensure you reach the most relevant customers.
Social media is a great tool to reach more relevant customers who are interested in your business.
6. focus on mobile friendliness
Mobile-friendliness is critical to your local business’s online marketing campaign. If you want your customers to stay on your website, you need to make sure it’s mobile-friendly. Usability on mobile is a critical factor in whether your customers engage with your business.
This is true for many types of strategies. First, it’s important to focus on making your website mobile-friendly. As mobile search becomes more popular, it’s increasingly important that your website works well on mobile.
To make sure your website works well on mobile, you should integrate responsive design. With responsive design, your website can adapt to any device a user is using. The user will experience your website positively regardless of the device.
You should also adapt your PPC landing page for mobile devices. Users click on PPC ads when they are using a mobile device, so it is important that your landing pages adapt to these devices.
By making sure your content is mobile-friendly, you can get more users to engage with your content.
7. create localized content
Many local businesses forgo content creation because they don’t have the time to create it. The truth is, however, that content creation is extremely valuable to your local business.
If you want to be successful with your local online marketing campaign, you need to invest in content marketing.
Content comes in many forms, including blogs, videos, infographics, and e-books. The purpose of content is to provide your audience with valuable knowledge they are looking for. They serve as a solution to their needs.
To start creating content, you need to decide on a theme. Researching keywords will help you find good topics to write about. When you do a Google search, you can see various questions about keywords that your target audience is already searching for.
In this example, searching for the long-tail keyword “best flowers for wedding” leads to questions like “how expensive are flowers for a wedding?” or “what flowers not for wedding?”.
You can use questions like these to develop content. These questions can also help you outline your content and know what topics you should cover.
Creating localized content can help you drive more traffic to your site. You can focus on topics that matter to your audience and provide them with the valuable information they need.
Content is great for your business because it familiarizes your audience with your brand. If they look at your content and like what they see, they will look at your business. This way, they become familiar with the brand, which increases the likelihood that they will choose your company when they make a purchase.
When you include content marketing in your local online marketing plan, you get better results for your business.
tikitaka helps you start your local online marketing plan
Local online marketing is valuable to your business because it helps you find prospects for your products or services. That’s how you get leads that turn into revenue for your business. Tiki-Taka Media GmbH has more than 15 years of experience in creating local online marketing plans.
We are a full-service digital marketing company specializing in local marketing and a wide range of other digital marketing services. We focus on creating campaigns that help our clients grow their business.
We look forward to helping your business grow!
We form long-term partnerships.
Over 90% of tikitaka customers continue their partnership with us in year 2 of their campaign.