Regional SEO strategy significantly increases organic visibility
The care provider in the “24-hour care” segment connects with prospects using our regional SEO strategy and creates a significant increase in organic reach with our SEO expertise.
& their premium approach
The care service provider PRIMUNDUS places caregivers for “24-hour care”. The founders, with many years of experience, launched PRIMUNDUS with the goal of changing the industry. The dedicated Polish nursing staff are trained internally and have a very good knowledge of German. They provide nursing, care and housekeeping for their patients.
Increase traffic & inquiries
With over 10,000 deployments in over 10 years, PRIMUNDUS is one of the leading care providers. However, this data was not reflected in their online presence, especially since many deployments also resulted from (referrals). Therefore, the goal was to increase organic traffic and, accordingly, inquiries through our SEO services. To achieve long-term and sustainable success, we have developed a regional SEO strategy that generates targeted and quality organic clicks.
A new website & keyword structure
An ongoing process began in which we worked closely with the customer to work out the exact wishes and ideas.
This intensive process has revealed the need for a new website structure as well as a more precise targeting. We looked in detail at the fact that there is a difference in the industry between the prospect and the actual person being served.
Through constant testing with the help of our tools, we have been able to continuously monitor whether the regional SEO measures are steering performance in the right direction.
Quickly, through intensive keyword research, we were also able to see that in this case “best practice” is the division into individual localities, i.e. a regional SEO strategy.
In addition, we have also been able to control the content of the website with the use of targeted keywords and thus generate better rankings.
With the help of further, traditional, technical SEO measures, such as building qualitative backlinks, the positioning and performance was also significantly improved here.
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