SEA Agency Hamburg

A car dealer in Hamburg used display advertising and online marketing to promote the Mini. As part of the campaign, it was decided to target women aged 25-34 who lived within 5 kilometers of Eppendorf and had a high household income. Their ads were placed on carefully selected lifestyle, fashion and vacation websites.

There are over 1000 medium-sized companies in the city of Palma and many of these companies are in the financial sector. When companies in the financial sector hire new directors, they must conduct background checks; personal, criminal and financial. One client saw online advertising as the ideal solution for reaching HR and staffing managers who were unaware of their services. We chose a mix of search ads and display ads to promote their service. The want ads were placed in front of people who knew what they were looking for. The display ads were placed on HR-related websites and targeted people who were not looking for a solution but might be interested in learning more about the service.

A restaurant chef developed his own line of healthy meals that he sold to time-poor fitness enthusiasts. After building up 200 regular customers, the company received external investment to expand to 200 customers per week. Online advertising and effective online marketing were identified as the key to achieving this sales growth. We decided to target people within a 10-kilometer radius who were between 36 and 45 years old, had no parents, and who were interested in men’s health, weight loss, bodybuilding, fitness, gym equipment, gyms, health clubs, and visited yoga and Pilates websites. Google’s display planner estimated that a budget of €50 per day could bring in between 360 and 200 clicks to their website per week. Once we got people hooked on their healthy dishes, we ran a remarketing campaign with a promotional offer for those who had previously visited the site but not purchased.

A Palma-based company invested in and launched new website creation software. Their target market was web designers and web developers who already had their preferred software vendor. We found that one of the competing providers was discontinuing its services. So we ran a search campaign targeting the provider in Google search. The ad offers web professionals a free trial of the software after signing up for a live online presentation with the company’s founder and chief developer.

In order to reach installations of a mobile stock and trading app, we used YouTube advertising to reach men looking at investment opportunities. We decided to approach them in their free time when they were listening to music videos from the 80s and 90s on YouTube. The ad appeared for the duration of each song played (3 or 4 minutes) below the videos to draw attention to the app, along with a strong “Get App” call to action to drive free app installs.

There are millions of product review videos on YouTube produced by enthusiasts. As for YouTube ads, they use your store product feed and place your products among similar products that are rated in the videos. As consumers are looking for the best lighting to produce videos, we have placed lighting products under the video to encourage store visits.

Over the past 30 years, most developers have used foam or board to fill the gaps between the exterior and interior walls of new properties. So when an alternative product hits the market, it’s time-consuming to wait for customers to change their buying behavior. We launched an online campaign to target architects and appraisers who influence the materials and products used in real estate construction. With the government backing ambitious plans to develop new housing in Mallorca, the timing was right to start marketing the bead insulation to architects. The message used in the ads was to encourage users to consider a more environmentally friendly and cost-effective solution for insulating walls. The landing page compared the two products and offered visitors the opportunity to receive a free product sample and information packet.