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Bing Ads Agency in Hamburg & Berlin

Achieve additional reach in search engine marketing with Bing Advertising. Work with a smart Bing Ads agency.


Philipp Enders

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Microsoft Bing Ads Agency

tikitaka has been creating Bing ads for quite some time. Be it in the B2B sector for one of the largest money transfer services or to increase sales via Bing Shopping Ads for one of the most well-known e-bike companies ever. Our Bings Ads campaigns have brought sales and results. We understand the nuances of this Microsoft-owned advertising platform, whose features are different from Google’s. Although Bing Ads could be considered an outsider of SEM marketing, it can be used due to its niche reach and other peculiarities. We have worked with a wide variety of clients, all with unique business needs and requirements. Bing Ads have made many of our clients’ ROI-driven initiatives successful.

Call us if you would like to enter into a Bing Advertising alliance with us. While you’re at it, feel free to check out some of our other digital services.

Exploiting the potential of Bing advertising

Bing, owned by Microsoft, is the second most popular search engine after Google. Although Bing is not that popular, it has its own audience and users. Bing has three search engines – Bing, Yahoo and AOL – so if you advertise on one platform, your ad will be visible on all three. This opens the possibility for your ads to be displayed on websites owned and operated by Bing, Yahoo and AOL. If you think all the action is on Google, you may be surprised by the benefits of Bing Advertising.

Here are some advantages of Bing Ads:

  • Bing with its search engine partners now has about a 10% of the global desktop search engine market share.
  • 5.4 billion searches are conducted through the Bing network each month, and 136 million unique searchers use the Bing network
  • Bing Ads reach 63 million searchers who are obviously not accessible via Google!

Bing has a niche user base consisting of a high number of searchers – 70% of whom are older than 35. The total cost and the cost per click are much lower with Bing compared to Google advertising. With Bing Ads, it’s not just about greater reach, but also an older and higher-income audience, less competition, lower CPC, and potentially better ROI. You’d be missing out on a piece of the SEA pie if you didn’t advertise on Bing, where advertising is cheaper and revenue-generating.

We offer the following agency services for managing Bing ads

Bing as an advertising platform is similar to Adwords, but has its own pitfalls. When importing an Adwords account into Bing, not all attributes are supported. Bing ads need to have their own target audiences, automated rules, demographics and extensions defined, all of which must be different from those in Google Adwords.

tikitaka offers the following services as a Bing Ads agency:


We are a certified Bing Partner.

  • Import existing customer account from Adwords to Bing
  • We fill the gaps where the two platforms differ
  • We define the following Bing-specific attributes:
    • Automated rules
    • Negative keywords
    • demographic targets
    • Extensions
    • Remarketing lists
    • IP exclusions
  • Set up and implement Bing UET (Universal Event Tracking) as part of campaign tracking.
  • Performance evaluation through customized Bing reports.

Our customized Bing Ads strategies for your business

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Workshop to deepen into the customer

For each new client, we conduct a client immersion workshop to understand a brand’s unique selling proposition and marketing objectives. Your KPIs, advertising restrictions and company policies are transferred to our customer marketing knowledge base. This is the starting point.

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Competitor -

Although the competition in Microsoft advertising is not as fierce as in Google, we also perform an evaluation of your competition here. A better understanding of your competition is a must to give you an edge. Internal marketing funnel study or market share research, we do it all.

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Account structure strategy

Whether it’s an imported account from Adwords or a brand new account, we’ll help you structure your Bing account. This ensures a solid foundation before creating, maturing and optimizing a successful Bing campaign. Brand and generic keyword strategy, audience/location targeting, keyword grouping, keyword match types, CPA and bid settings – all of which will be aligned with the information from the client workshop.

Group 9
Bid management

All Bing campaigns are continuously optimized with our PPC management tools. tikitaka loves to mix automation and human insight to get the maximum output through optimization. Tools like Optmyzr and Bing Scripts provide smooth bid management, which we use as part of our Bing PPC strategy.

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Advertising text -

Similar to Google Adwords, Bing Ads also has character limits and best practices. Within these constraints, creating the perfect Bing ad text is a challenge we are very good at.


tikitala loves testing campaigns and optimizing them to perfection. You can expect us to test everything from bidding strategy to ad copy to landing pages until we reach a satisfactory level. We define test hypotheses and test parameters and scale them to the optimal level using technology.

An agency committed to the growth of your business.

tikitaka is not just another agency. We take care of our customers and partners during the whole period of our cooperation. We build relationships based on trust and transparent communication. A client’s business pain points are our focus. We develop holistic strategies to alleviate them all. You can expect to be heard and understood in our agency. We are a team of dedicated digital marketing nerds who are constantly motivated and data-driven. Our technology, tools, insights and resources are available to our customers.

Sign up with us to get started with Bing Ads and explore the untapped potential of Microsoft Advertising.

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